Running a restaurant company can be a great deal of fun. It can be rewarding, exciting and a lot of work all rolled into one. However, for some people the joy of running a restaurant company may be more important than the actual work itself. In addition to having a great time, you also have to worry about paying the bills as well. A restaurant business can be very different than other businesses and therefore you need to consider some things when you are running a restaurant company.
First, you will need to be a good public speaker. Being able to talk to a room full of people and talk them into wanting what you are offering is going to be key in being a great people person. There are going to be times when you cannot always be right with what you have to say but there are still thousands of people out there that you can talk to. You should try to find ways to become friendly and get to know people. That way they will not only listen to you but they will like you and want to be your friend.
Second, if you want to be known as a great people person you should consider being responsible with your expenses. You should always have a record of every single penny you spend. Something that can help to keep costs down is to bulk order the key ingredients that you use regularly. So, let’s say you have a popular dish that has Canned Tuna as a main ingredient, you’re more than likely going to need a lot of it. Bulk ordering can provide value-for-money and therefore contributes to your profits. Try not to over-order ingredients you don’t use so much though as this can lead to large amounts of waste, which you want to avoid. This is vital because you need to show your customers that you are a responsible person. If you take care of your expenses and your food costs at the same time then you will be able to take care of the number one thing that people always ask you, “how are you”, which is a direct reflection on how you run your restaurant.
Third, when it comes to running a restaurant business you should always have a number one goal. Your number one goal should always be to make your customer happy. While this does not always translate into profit for you, this should always be your number one goal. Many restaurants fail simply because they have a boring menu, bad service and a very un-organized work environment. If you cannot make your customers happy then you cannot expect them to come back.
Customers who leave your restaurant with a feeling of satisfaction are more likely to return and become regulars. To ensure that their experience remains the same (or becomes better), you can consider implementing a CRM system for your restaurant like micros online ordering that enables customers to order from wherever they are (for pick-up, delivery, table-side/seat delivery, etc.). Several companies, like Appsuite, offer organized setups that bring together various functionalities of the restaurant so that you can give your undivided attention to customers.
So, what is it that makes a restaurant a success? For most restaurants it is the excellent food and excellent customer service. Great food is something that can please anyone, while excellent service shows that you care about your guests. One of the greatest secrets to running a successful restaurant is to create a wine list. Wine lists are crucial to any successful small business owner because it is like having a mini wine shop right on your doorstep. When a customer walks in the door they can immediately smell the quality of your food and the love you have for your food.
How can running a restaurant become a social media? Well, you can start posting pictures of your food. You can post pictures of your wine list so people can see how amazing your restaurant is and get inspired to try it. On top of using social media to promote your restaurant business, you can also use it as a way to interact with your guests and other restaurants.
What other things can you do to increase the marketability of your restaurant? Well, the business plan should already give you an idea of what kind of venues you are thinking about opening up in and other issues that might impact your business plan. This means coming up with a number one goal before anything else. For instance, you should have a number one goal for your restaurant; is it to have a growing number of loyal customers? In addition to the number one goal you need to create a number one marketing plan.
There are many aspects to running a restaurant and being a restaurateur that often go unnoticed. People may not understand the many aspects involved in owning a restaurant, but they sure understand the need for a solid business plan and the importance of investing into quality equipment and tools. In this article we talked about some of the many elements involved in owning restaurants, including the importance of investing into wine, equipment and other tools of quality. If you would like to learn more about owning or starting a restaurant, feel free to contact us or leave a comment below.